What is holito?
The short version
holito lets you run customer interviews on autopilot. You share a link, your customers have a voice conversation with an AI interviewer, and you get transcripts, quotes, reports, and marketing content - all generated automatically.
Ideal for replacing outdated Google Forms, Typeforms, or hard-to-schedule human interviews.
Who is holito for?
- Product teams looking for customer feedback, pain points, and feature requests without scheduling dozens of calls
- Marketing teams who need real customer quotes, testimonials, video clips, and case studies
- Founders and researchers running customer discovery, validation interviews, or post-onboarding feedback
- Customer success teams collecting feedback at scale without burning hours on manual interviews
How it works
- Create an interview - Paste your product URL and holito sets up the interview for you. Or define your own objectives and themes.
- Share a link - Send your interview link to customers via email, Slack, social media, or embed it on your site.
- AI does the interview - Your customers have a natural voice conversation with the AI. It asks smart follow-ups, adapts to their answers, and captures key quotes.
- Get instant insights - Every interview is automatically turned into a report with themes, sentiment, quotes, and action items. Across multiple interviews, holito finds patterns and trends.
Ready to try it?
Jump to the Quick Start to create your first interview in under 5 minutes.
What you get from each interview
- Full transcript with speaker labels
- AI-extracted quotes ready for testimonials and marketing
- Sentiment analysis showing how the respondent felt throughout the conversation
- Key themes and insights organized by category
- Action items and suggested next steps
- Video recording (optional) with synced transcript playback
- Case studies and articles generated from the interview content