Product adoption happens in communities not sales calls
Developers choose tools through community recommendations. Are you building where they decide?
Modern software adoption is community-driven.
Developers and technical teams discover, evaluate, and adopt tools based on peer experiences and community support, not traditional marketing.
Developers & builders don't respond to traditional marketing
They want education, not sales pitches
Cold outreach
has 0.5% reply rates
72% say
"selling to devs" is most harmful
Developer growth
exploding with "vibe coding" +6700%
Developers & builders research tools by reading docs, trying demos, and asking their network for real experiences—not by responding to sales outreach.
of developers influence technology buying decisions in their companies
Yet most marketing still treats them as end users, not decision makers
Your community lives everywhere
Developers & builders hang out across dozens of platforms
Where product discussions happen:
Scattered conversations = missed opportunities
Your most valuable community discussions are happening across Discord servers, GitHub issues, Stack Overflow threads, and Slack workspaces.
Without a unified view, you're missing who your champions are, what problems need solving, and which content drives the most adoption.
What you're losing:
- Developer feedback buried in different channels
- Champions contributing without recognition
- 28% of teams never speak directly to developers
Communities are your new growth engine
The scale challenge demands a community-first approach
The developer engagement crisis is getting worse
With armchair developers set to outpace professionals 4-to-1 by year-end, traditional one-on-one marketing approaches can't scale.
for 51% of developers to fully adopt new software
of developers face communication issues worsened by scattered communities
of developer marketers list event planning as a core responsibility
Teams are already spread thin, yet developer engagement needs are exploding with "vibe coding" searches up 6,700% in just 3 months.
Communities scale authentic relationships
Instead of trying to personally reach every developer, create community spaces where they can discover, learn, and qualify themselves over the 1-3 month adoption timeline.
Product communities naturally handle the scale challenge: one piece of helpful content or community discussion can influence hundreds of developers simultaneously.
holito amplifies this approach:
- • Launch and measure events directly on the platform
- • Track ROI from community activities to revenue
- • Identify and nurture your most active champions
- • Connect scattered conversations across all platforms
Doesn't Scale
- • Manual outreach to individual developers
- • One-off events without follow-up systems
- • Scattered feedback across platforms
- • No visibility into what drives adoption
Can't handle 4x developer growth
Scales Naturally
- • Self-service education and discovery
- • Event series with measurable follow-up
- • Centralized community insights and analytics
- • Clear connection from engagement to revenue
Grows stronger with more participants
Product communities drive sustainable growth
Help first, sell second
Communities create value before capturing it
Traditional sales focuses on persuading prospects to buy. Product communities focus on helping developers & builders succeed first.
When you solve real problems and share knowledge freely, adoption happens naturally. Developers become advocates because you've genuinely helped them.
This creates a flywheel: better resources attract more developers, who contribute more knowledge, making your community even more valuable.
What product communities create:
Authentic use cases and implementation examples
Peer-to-peer support that scales without your team
Product ambassadors who advocate for your solution
Direct feedback loop for product improvement
Deep audience understanding that drives better products
holito connects the dots across your entire community
One platform to manage, measure, and grow your product communities
Connect Everywhere
Link Discord, GitHub, Stack Overflow, and more to see your entire community in one place.
Prove ROI
Track which community activities drive signups, usage, and revenue.
Find Champions
Identify your most valuable community members and support their success.
"Finally, everything is in one place. We can see detailed ROI and real insights about our advocates."
Ready to start building better product communities?
Join thousands of teams already using holito to drive growth and engagement.